Marketing Plan

EXPERTISE

There simply isn’t any other way to put it – Suzy’s proven confidential seven step formula takes advantage of her expertise in the strategies that will put a sold sign on your property. She tailors each step for every property individually – the result is a personalized marketing strategy that gets the job done. Her past clients rave about her instincts in knowing exactly what is necessary to eliminate the competition and fast! Always ahead of her time Suzy credits being one of Canada’s leading realtors to her marketing background, as a pioneer Suzy started staging/showcasing her listings in 1988 in Toronto giving her sellers a huge advantage by showcasing their homes to generally sell for a higher price and much faster.. Suzy says:” how you live in your home and how you sell your home are 2 different things. You never get a second chance to make a first impression.”

INTERNET & VIRTUAL TOURS

Our personal website www.suzyhahn.com where digital colour photographs and the map location of your property are displayed worldwide is being book marked and surfed by tens of thousands of visitors monthly, largely due to us promoting our website internationally. Details of your property will be e-mailed to all realtors in Victoria and top agents in Canada & the U.S. advising them that your property is now available, and to bring their buyers. Where applicable a “virtual tour” will be made and used in our advertising. This is a video showing interior and exterior views of your home and can be viewed by anyone from anywhere in the world.

NEW - VIP BUYERS PROGRAM AND OUR EXTENSIVE CLIENT DATABASE

State-of-the-art software allows buyers to specify their home buying criteria and then provides buyers with immediate information on all listings as they become available. With this VIP Buyer Profile System our buyers are able to beat others to hot new listings. Due to popular demand we have an established Buyer Division with an extensive and loyal buyer database in Victoria as well as North America. Our past, & potential clients as well as several hundred homes in your immediate area will receive a Just Listed Flyer featuring your home attracting interested buyers for your property. We leave no stone unturned!

TARGET MARKETING

We are firm believers in target marketing, therefore we advertise extensively in the hottest markets in Canada and the U.S. A sample is enclosed of our ad in the Toronto Real Estate Magazine, with our toll free number (1-877-380-SUZY). Our prospective buyers call us toll free from anywhere in Canada & the U.S. We have off-island and U.S. cash buyers standing by.

PRINT MEDIA ADVERTISING

Advertising will consist of a mixture of print media including Real Estate Victoria, Times Colonist, as well as the Financial Post, Globe and Mail and assorted US publications where appropriate.

MULTIPLE LISTING SERVICE

Your property will, of course be listed with the Multiple Listing Service so that all realtors are aware of your property and will also appear on the publicly accessible www.mls.ca website which is very well known internationally and used extensively.

FINANCING

Statistics show that 80% of Consumers in Canada pay full posted rates to their bank on their mortgage. We have established excellent relationships with various financial institutions providing us & our clients with access to wholesale money. Suzy is a licensed mortgage broker whose experience has helped her clients save thousands of dollars in penalty fees and lower mortgage rates.